Swiss Made Quality Watches Since 1951



In the Spotlight

Discover the men’s watches of our Lux series, featuring sapphire crystal with polished glass edge and luminescent index that catches the light. These striking timepieces are perfect for everyday wear and special occasions.

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In the Spotlight

Discover our Lux collection of men’s watches and unisex designs, hand-assembled in Switzerland with expert attention to detail. Drawing inspiration from the word ‘light’, the Lux series of watches has a luminescent index with hands crafted in a distinctive flame shape, designed to catch the light beautifully. These elegant timepieces also have a classic 40 mm-diameter case size.

A diamond-cut sapphire glass edge with metallization enhances the light-reflecting display. The intricate process of working on a glass edge in a sapphire crystal, which is a strong and scratch-resistant material, truly adds a luxury feature to each one of our Lux designs. In addition, sporty design influences are apparent in the iconic chronograph styling. The series also includes stainless steel wristbands or unisex versions with luxurious, interchangeable leather straps in different colors to allow you to play around with the appearance. Above all, high-quality materials and polished design work ensure each watch feels super comfortable to wear and looks striking – a fashionable timepiece ideal for everyday wear and special occasions.