“Time is a gift” - Why traditional watches are back in fashion

The Swiss watch brand Jowissa focuses on emotional gift ideas with style

“We are increasingly noticing that more and more customers are consciously choosing a watch as a gift - be it for a birthday, anniversary or special occasions such as Mother's Day and Father's Day,” says Simon Wyss, Managing Director of the Swiss watch brand Jowissa. “The watch is not only an elegant accessory, but also an extremely personal symbol - for time, memories and shared moments.”

Watches as a lasting gift with meaning
Jowissa has been producing high-quality Swiss-made watches from Bettlach (Solothurn) for decades - with a very special focus on design (faceted glass), color variety and value for money. And it is precisely this combination that makes the brand particularly attractive for anyone looking for a lasting gift idea.

“Many customers tell us the story behind their watch,” says Wyss. “Whether it's a birthday present from a husband, a watch for a wedding or a graduation present - stories like these show how much heart is in this product.”

New products that make perfect gifts
Just in time for the 2025 gift season, Jowissa is launching a variety of new collections, which are already available to pre-order:

For Women:
- Facet Emerald - inspired by the brilliance of emeralds
- Facet Bee - featuring a uniquely cut crystal and standout design
- Crystal Radiance and Crystal Essence - glamorous, faceted, and jewelry-like

For Men:
- Octa 3 - bold, modern, with a sporty-elegant appeal
- Octa Chronograph - functional and stylish at once 

“With our large selection of colors and diverse designs, almost everyone can find a watch to suit them, whether classic, modern or expressive. And at a price where you can give Swiss Made as a gift with a good feeling,” explains Wyss.

Gift idea for everyday life - and for special moments
Whether for Mother's Day, Father's Day, birthdays, graduations or as a token of appreciation in between: A watch from Jowissa combines Swiss craftsmanship with emotion and turns a gift into a real statement.