From Bettlach to the world - a Swiss watch brand with a global outlook

Craftsmanship, passion, precision: how Jowissa makes Swiss watches relevant worldwide

Wristwatches that are now worn all over the world are manufactured in a tranquil village in the canton of Solothurn: Jowissa, an independent family business from Bettlach, has stood for high-quality Swiss watches with character for almost 75 years and has successfully positioned itself internationally as a brand for stylish, affordable timepieces.

“Jowissa combines the values of traditional Swiss watchmaking with modern design and a clear brand direction,” explains Simon Wyss, third-generation Managing Director. “Every Jowissa watch is made by hand and it is precisely this heritage of craftsmanship that creates trust among our customers worldwide.”

Swiss quality appreciated around the world
What once began as a local company has developed into a globally recognized brand: Today, Jowissa is already represented in over 30 countries, from Europe to North America and Asia. With the targeted expansion of international sales, Jowissa is currently tapping into other promising markets such as Turkey, Albania, La Réunion and Malaysia.

“In many countries, the 'Swiss Made' label stands for quality, precision and reliability. This is a big plus point, especially in the entry-level segment, where we want to further expand our position as a stylish and affordable brand,” says Wyss. The desire for brands with heritage, history and genuine craftsmanship is particularly strong in new markets. 

Family business with digital DNA
Since it was founded in 1951 by Josef Wyss, the name Jowissa has stood for watches with character and personality. The current product lines combine eye-catching colors, faceted diamond-cut glass and a clear design line. An aesthetic that also prevails in the booming e-commerce business.

“Our online store and our digital platforms allow us to get in touch with end customers worldwide directly - without any detours,” explains Wyss. The quality standards remain high: every watch leaves the workshop in Bettlach only after careful inspection.

Regionally rooted - internationally networked
What makes Jowissa special is the combination of origin and horizon: Swissness is not a cliché, but a lived reality. Short distances, local know-how and family values still characterize the company today. At the same time, Jowissa proves that Swiss precision and global brand development are not mutually exclusive but complement each other perfectly.