Physical Vapour Deposition (PVD) is a process where an exceptionally pure, solid coating material is used to generate an ionized metal vapour which forms a coating mixture with inert gases.

Through condensation, a thin layer is deposited onto the surface of the watch. The PVD process is carried out under a forced vacuum in a coating chamber. This procedure is one of the most modern and ecologically sustainable coating technologies. PVD coatings are highly adhesive, hard and abrasion-resistant. They are extremely smooth and particularly suited to coating watch parts. These coatings can be single-layer, multi-layer or can be applied in graduated layers. The layer thickness ranges from 1 to 5 microns, although in some cases, just 0.5 microns or 15 microns and more can be applied.

Depending on the initial material and the inert gas employed, a wide range of PVD coatings can be applied. Essentially, these fall into four main groups: nitrides, carbides, oxides and carbons (Diamond like carbon).

A mother-of-pearl dial is crafted from the iridescent inner layer of certain mollusk shells, primarily oysters and abalone. This natural material is prized for its unique visual properties, exhibiting a shimmering play of colors that can include whites, creams, pinks, blues and greens. The exact hues and patterns vary from one piece to another, making each mother-of-pearl dial truly individual.  

What makes a mother-of-pearl dial special is its inherent beauty and the way it interacts with light. The nacreous structure of the shell refracts light, creating a subtle, dynamic luster that shifts as the viewing angle changes. This gives each watch dial a distinctive and luxurious character.  

At Jowissa, we often feature mother-of-pearl dials in our ladies' collections to enhance the elegance and sophistication of our timepieces. The natural iridescence complements our design aesthetic, adding a touch of unique artistry to each watch. Due to the organic nature of the material, every Jowissa watch with a mother-of-pearl dial is a one-of-a-kind piece, showcasing the beauty of the natural world.

The name Jowissa is a combination of the surname and lastname of the company founder Josef Wyss. He founded Jowissa in the village of Bettlach, Switzerland in 1951. Jowissa has been active and in business without interruption since then.

Jowissa's croco style straps are crafted from fine calf leather. These straps are designed to emulate the elegant appearance of genuine crocodile leather through a special embossing process that creates the distinctive crocodile pattern.

This choice of high-quality calf leather allows us to offer straps that are both aesthetically appealing and durable, while also adhering to ethical and sustainable practices. The embossed crocodile pattern provides the desired sophisticated look and texture.

The princess cut is a very popular diamond shape. It is a square or rectangular shape with a brilliant cut, meaning it is designed to maximize light reflection and sparkle.

Princess cut diamonds were first created in the 1960s and have since become a classic choice for engagement rings and other fine jewelry. They are prized for their brilliance, fire, and scintillation.

Rather than diamond, Jowissa utilizes expertly cut mineral glass (for watches) and Austrian crystal (for jewelry), each piece faceted in the princess cut to capture and reflect light with exceptional brilliance.

The term "brilliant cut" in the world of diamonds refers to a specific way of cutting a diamond to maximize its brilliance, which is the amount of light it reflects back to the viewer. It's not just about the shape of the diamond, but also the arrangement and number of facets (the flat surfaces on a diamond).

Brilliant cut diamonds have a large number of facets, typically 57 or 58. These facets are strategically placed to capture light entering the diamond and reflect it back out. The round brilliant cut is the most popular and widely recognized.

Rather than diamond, Jowissa utilizes expertly cut mineral glass (for watches) and Austrian crystal (for jewelry), each piece faceted in the brilliant cut to capture and reflect light with exceptional brilliance.