The princess cut is a very popular diamond shape. It is a square or rectangular shape with a brilliant cut, meaning it is designed to maximize light reflection and sparkle.

Princess cut diamonds were first created in the 1960s and have since become a classic choice for engagement rings and other fine jewelry. They are prized for their brilliance, fire, and scintillation.

Rather than diamond, Jowissa utilizes expertly cut mineral glass (for watches) and Austrian crystal (for jewelry), each piece faceted in the princess cut to capture and reflect light with exceptional brilliance.