The term "brilliant cut" in the world of diamonds refers to a specific way of cutting a diamond to maximize its brilliance, which is the amount of light it reflects back to the viewer. It's not just about the shape of the diamond, but also the arrangement and number of facets (the flat surfaces on a diamond).

Brilliant cut diamonds have a large number of facets, typically 57 or 58. These facets are strategically placed to capture light entering the diamond and reflect it back out. The round brilliant cut is the most popular and widely recognized.

Rather than diamond, Jowissa utilizes expertly cut mineral glass (for watches) and Austrian crystal (for jewelry), each piece faceted in the brilliant cut to capture and reflect light with exceptional brilliance.