The emerald cut is a sophisticated and elegant shape defined by its rectangular silhouette and cropped corners. Unlike brilliant cuts, the emerald cut is a "step cut," meaning its facets are arranged in parallel lines. This creates a mesmerizing "hall of mirrors" effect, producing flashes of white light rather than all-over sparkle.
Originally developed for cutting emerald gemstones to prevent chipping, this style became a hallmark of the Art Deco era. It is prized for its vintage charm, architectural lines, and understated luxury.
Rather than diamond, Jowissa utilizes expertly cut mineral glass (for watches) and Austrian crystal (for jewelry), each piece faceted in the emerald cut to capture and reflect light with distinct, geometric elegance.
